The existing HSBC website and mobile banking experience can make one feel dated against its competitors (Bank of America, Capital One, Chase, TD Ameritade).
The login experience for both website and mobile falls short of being user-friendly. It requires a degree of effort to select your region, log in (securely), and view transactions in an account.
Below are some of the use-cases I wanted to improve on:
- Sign-in experience on the website and app requires too many steps
- No option to turn on Touch ID on mobile app (at the time of this study)
- Transactions are difficult to distinguish between debited and credited amounts
The Problems
Have a direct login homepage for users to sign in right away. Simplify the mobile app's home screen. Offer a Touch ID option (for iOS and Android). Improve distinguishing between debited and credited amounts in an account's transactions by the use of color.