PepsiCo
Marketing & Sales
Platform

Project Overview
*Source: Marketing Week
My Contributions
Forecasting Product Coverage
The sales team at PepsiCo eComm kept track of sales numbers, out-of-stock data, and coverage of products on multiple spreadsheets and Amazon's Vendor Central. It can get hairy if not exhausting.

There wasn't a single channel that allowed a sales specialist to gain a high-level insight of their portfolio's health and of online retailers and take action on.

The first iteration of the Sales Intelligence web application enabled users both a visual and data driven view of his/her portfolio's health, including PepsiCo's warehouse inventory and of online retailers.

One of the key features in the sale application is forecasting weekly coverage of a particular product or several products. This allowed sales specialists to strategically see if a product would go out of stock soon at a particular online retailer.
Visualized Data & Interactions
The graphs utilized on the sales web application were custom styled D3 graphs that the front end engineers helped customize and implement. Having dynamic graphs allows the user to quickly gleam at certain variables for high-level information with the click (or double-click) of the mouse.

These graphs can be reused across other applications in the PepsiCo eComm enterprise ecosystem.
Create Offers (Orders)
Utilizing a Design System
Below is an example of the Compopo Design System in action. The common core font family, color, styling in its components are utilized for a particular page in the Sales Intelligence application.

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