Forecasting Product Coverage
One of the key features built into the sales web application is allowing the user to forecast coverage of an individual or multiple products at a retailer.
The sales team at PepsiCo eComm kept track of sales numbers, out-of-stock data, and coverage of products on multiple spreadsheets and Amazon's Vendor Central. It can get hairy if not exhausting.
There wasn't a single channel that allowed a sales specialist to gain a high-level insight of their portfolio's health and of online retailers and take action on.
The first iteration of the Sales Intelligence web application enabled users both a visual and data driven view of his/her portfolio's health, including PepsiCo's warehouse inventory and of online retailers.
One of the key features in the sale application is forecasting weekly coverage of a particular product or several products. This allowed sales specialists to strategically see if a product would go out of stock soon at a particular online retailer.