The startup organizers JellyNYC approached me with an open canvas. They needed an identity. A fun, young, and lively identity.
Shown on this page are style guides for The Pool Parties branding and typographic treatments on digital content.
The original photography I've shot were of the actual live. shows. This would be used as artwork that helped dictate the tone and aesthetics The Pool Parties in out-of-home teaser campaigns and content for the web and its website.