The Pool Parties

Branding, Art Direction, Digital Content

Project Overview

Giving life to the summer beats of a summer concert series by JellyNYC.
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The Pool Parties was an annual two-month long concert series organized by a small group called JellyNYC. It took place during the summer season at a what was an abandoned pool at McCarren Park, Brooklyn. (The pool has since been revamped into a public pool.)

My Contributions

Identity Design
Art Direction
Photography
Website Design
Advertising Campaign

The startup organizers JellyNYC approached me with an open canvas. They needed an identity. A fun, young, and lively identity.

Shown on this page are style guides for The Pool Parties branding and typographic treatments on digital content.

The original photography I've shot were of the actual live. shows. This would be used as artwork that helped dictate the tone and aesthetics The Pool Parties in out-of-home teaser campaigns and content for the web and its website.

Finding an Identity

Branding & Awareness

Shown below are the branding guidelines and typographic treatments for The Pool Parties.

The original photography of the actual shows would be artwork that helped dictate the tone and aesthetics The Pool Parties in out-of-home teaser campaigns and content for the web and website.

Style Guide

Teaser Campaign

To create local awareness, the team worked with several media outlets including New York Magazine to generate hype.

The Pool Parties

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